boringwater™ is a re-fillable, earth-friendly alternative to bottled beverages and a healthy hydration product. They are based in the San Francisco area.
Client: boringwater™
Location: San Francisco
Date of Project: September 2019
Branding and Packaging Design: Zeki Michael
Copywriting: Stacey Garratt
Photography: Leo Wong
boringwater’s new design system reflects its simple, clean and environmental values. Our goal was to achieve a minimal, but friendly look with the contrast between the lowercase letters in the word mark and the corporate looking trademark. People who are part of the boringwater™ experience will understand that they are not only doing something good for their bodies but something seriously good for the environment.
The idea for boringwater was born when founder Leo Wong, realized most beverages in the U.S. market were filled with additives, artificial sweeteners, and mysterious chemicals — not to mention being served in disposable plastic bottles.
Leo wanted to create a new hydration system that is actually good for the human body, and good for the Earth. boringwater believes real ingredients, health benefits, good taste, eco-friendliness are not impossible to achieve.
Therefore the idea of creating the best daily hydration experience on the planet was born – by keeping people healthily hydrated for hours, with minimum impact on the environment.
boringwater is a healthy alternative to chemical-filled diet sodas, sugary juices, and high-calorie smoothies. Especially the kind that come in single use plastic containers. Each cold-infuser is designed to make 5-6 fill-ups, no more boring water, no more plastic bottles.
Zeki Michael Design 